⭐ Collect All 5 Charms

  • pastel pink colored key chain with a smiley face design on a white background

    Blush Babe

    Sweet. Confident. Always Kind.

  • Round purple container with a smiley face design on a white background

    Lavender Dream

    Calm. Kind. One of a Kind.

  • Round container with a smiley face design on a light blue background

    Blue Crush

    Brave. Bold. Has Your Back.

  • Round green container with a smiley face design on a white background

    Mint Mood

    Easygoing. Thoughtful. True.

  • peach colored key chain with a smiley face design on a white background

    Peach Pop

    Fun. Bright. Unforgettable.
Collect Them All

📚 How It Works

Start A Kindness Chain

  • Clip It

    Attach your charm to your backpack.

  • Share It

    Give one to a friend.

  • Collect Them

    Collect all 5 and become a Champion.

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Start A Kindness Chain

💗 Start A Kindness Chain

Backpack Love Tagged™ is a kindness trend spreading through schools.

Attach a charm to your backpack, share one with a friend, and keep the kindness going.

Choose a starter pack or refill bundle to begin spreading Backpack Love today.

Become a Charm Champion ⭐

Collect all 5 Backpack Love Tagged™ charms and become an official Charm Champion.

Each charm has its own personality. Trade with friends, build your collection, and spread kindness everywhere you go.

💖 Blush Babe
💜 Lavender Dream
💙 Blue Crush
💚 Mint Mood
🍑 Peach Pop

Did you collect all 5?

Download your Charm Champion Certificate!

Download Certificate

🍑 Collect The Charms

Each charm carries a message of kindness.

Collect all 5 pastel charms, share them with friends, and complete your Backpack Love Tagged™ set.

Five pastel smiley-face keychains in a brown gift box lined with pink tissue paper, surrounded by pastel stationery items on a desk.

Perfect for Classrooms, Teams & Groups

Backpack Love Tagged™ charms are a fun way to encourage kindness at school, on teams, and in clubs.

Teachers, coaches, and parents can use charm packs to reward kindness, teamwork, and positive attitudes.

Give a charm when someone helps a friend, encourages a teammate, or spreads positivity.

Small acts of kindness can create a big chain reaction.

Shop Charm Packs

Share the Kindness

💖 Kindness Spotlight: Stories That Inspire

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